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Mobtaker Webinar
Free · In person · Limited seats

Mobtaker Webinar

Six hours. Three workshops. One creative room.

One free day where brand strategy, advertising design and copywriting are taught back to back by the people who teach them at Mobtaker — then we review your portfolio in the room.

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Date Friday, 25 December 2026
Time 3:00 PM → 9:00 PM
Venue E-Spaces, Hive Mall, El Thawra St.
Entry Free — bring a colleague
Mobtaker Webinar

What this day is

Mobtaker Webinar is our community day: six hours, three full workshops, one room of creatives. It is free, and it exists because the Egyptian creative scene learns faster together than alone.

You get the three disciplines that make an ad actually work — strategy, design and copy — taught in sequence by three Mobtaker instructors, so you see how a brief travels from insight to concept to finished work.

Bring anyone from the creative field with you. Bring your portfolio too — the last block of the day is a live review.

Three workshops, one thread

65 minutes each, taught in the order a real campaign is actually built.

Mostafa Ibrahim

Workshop 01

Mostafa Ibrahim

Brand Strategy — Mobtaker

3:30 – 4:35 PM 65 min

Brand Strategy

What branding actually means, past the logo. We go deeper into brand strategy and summarise every core concept you need before you design or write a single thing.

  • What branding is — and what it is not
  • Brand strategy from the ground up
  • The core concepts, summarised and usable
Ziad Khalaf

Workshop 02

Ziad Khalaf

Advertising Design — Mobtaker

4:45 – 5:50 PM 65 min

Advertising & Visual Design

The concept of advertising, and how to turn it into a visual that holds up. How to read the concept, build the creative on top of it, ship it, and then measure what it actually did.

  • The concept of advertising
  • Building the creative on top of the concept
  • Producing the design and reading its insights
Yara Elkomaty

Workshop 03

Yara Elkomaty

Copywriting — Mobtaker

6:00 – 7:05 PM 65 min

Copywriting

The same advertising concept, this time in words. How to pull the insight, build copy on top of it, and land an ad that sounds like a human wrote it.

  • Understanding the concept of the advertising
  • Finding the insight and writing from it
  • Building the copy that carries the ad
3:00 PM → 9:00 PM

How the six hours run

Doors at 3:00 PM. Breaks between every workshop — this is a long day by design.

Save my seat
  1. 3:00 PM 20 min Doors open & registration Come early, pick your seat, meet the room.
  2. 3:20 PM 10 min Opening How the day works and what you should leave with.
  3. 3:30 PM 65 min Workshop 01 — Brand Strategy Mostafa Ibrahim
  4. 4:35 PM 10 min Break
  5. 4:45 PM 65 min Workshop 02 — Advertising & Visual Design Ziad Khalaf
  6. 5:50 PM 10 min Break
  7. 6:00 PM 65 min Workshop 03 — Copywriting Yara Elkomaty
  8. 7:05 PM 15 min Break
  9. 7:20 PM 40 min Discussion & live portfolio review Send your portfolio when you register and we review it in the room.
  10. 8:00 PM until 9:00 PM Closing & networking Thank-yous, photos and the part where you meet everyone.

What you leave with

01

25% off every Mobtaker workshop

Announced at the closing and valid for 48 to 72 hours after the event — for everyone in the room.

02

A live portfolio review

Send your portfolio link when you register. We review work in the room, in front of the room.

03

Bring a colleague

Anyone working in creative design or the wider creative sector is welcome as your guest. Just tell us how many seats you need.

04

The room itself

Three instructors and a floor full of creatives, in one place, for six hours. That is the real takeaway.

Mobtaker Webinar

Save your seat

Free, but the room has a limit — registration closes when the seats run out.

Date
Friday, 25 December 2026
Time
3:00 PM → 9:00 PM
Venue
E-Spaces, Hive Mall, El Thawra St.
Entry
Free — bring a colleague
or WhatsApp us