Design is one piece of it. This course is about everything that happens before design: reading a brief, finding a position, building a strategy the design has to answer to. That part is harder to teach than software, which is exactly why most courses skip it
Move from “this looks good” to “this is why it works.”
Brand Startegy
Build brands with a clear reason behind every decision.
Duration
4 sessions + graduation day
Level
Beginner to intermediate
Format
Offline
For whom
For designers, marketers, and creatives ready to think like brand strategists.
About the course
From the brief to work worth seeing
Build the thinking behind stronger creative work in Mobtaker’s Brand Strategy Workshop in Cairo. Across four practical, offline sessions, learn audience research, brand positioning, and big idea development. Apply the process to your own project, explore real branding case studies, and learn to explain your creative decisions with confidence.
What you will leave with
- ✓Unpack a client brief: identify the business challenge behind the creative request.
- ✓Find useful audience insights: understand what matters to the people the brand needs to reach.
- ✓Define a clear position: explain who the brand serves and why they should choose it.
- ✓Translate strategy into direction: give design and communication a clear foundation.
- ✓Explain your thinking: present the reasoning behind your creative decisions.
Inside the course
A clear, step-by-step journey
01
Discovery & Creative Thinking
02
Big Idea & Positioning
03
The Brand Strategy
04
Project Showcase
Before you start
Frequently asked questions
No. This is strategic thinking: how a position gets built and carried through to a final direction. Works whether you're coming from design, marketing, writing, or none of the above yet
You'll leave with Mostafa's actual strategy process and real case studies behind you. That's not the same as a guaranteed job. The internship pathways and agency partnerships we're building are meant to close that gap, and the community stays open after the course ends. We won't claim an outcome we can't point to yet
You receive a completion certificate after meeting the attendance and project requirements for the announced round.
Use the WhatsApp button on this page. We will confirm the next round, schedule, location and payment steps with you.
Reserve your seat
Apply for this course
Fill this in and the team gets back to you on WhatsApp or email with the next round dates, the fee and how to confirm your seat.
Brand Startegy
4 sessions + graduation day · Offline